We have spent the last three weeks updating the ETL Tools website design. The site now has a cleaner layout, clearer navigation, and a more consistent reading experience across product pages, articles, tutorials, and reference pages.
Why we changed it
The old website had done a lot of work over the years. It contained useful information, but the design was showing its age. Some pages were too dense, some layouts were inconsistent, and a few areas felt like they had been assembled during different geological periods of web design.
The goal was not to make the site fashionable for six months. The goal was to make it easier to read, easier to maintain, and easier for visitors to find practical product information without fighting the page.
More than 1300 pages
This was not a small brochure-site redesign. The ETL Tools website has more than 1300 pages, excluding the support forum and wiki. That includes product pages, articles, tutorials, download pages, copy-data examples, and older technical material that still helps customers solve real problems.
Updating that many pages is a monumental task. There is no magic button marked "make old website modern". If there is, it was hidden under a table layout from 2009.
What changed
- Product pages now use a more consistent structure.
- Article pages have cleaner typography and better spacing.
- Navigation is easier to follow across products, tutorials, downloads, and support material.
- Images, links, and page metadata have been reviewed as part of the migration.
- The site keeps the useful technical content while presenting it in a more modern way.
What did not change
The purpose of the website is the same: explain what our tools do, show practical examples, and help customers automate real data work. We are not replacing useful technical detail with vague marketing copy. If a page explains how to copy data from Access to SQL Server, it should still do that job clearly.
Some older material remains intentionally practical rather than glossy. That is fine. A working answer beats a pretty paragraph when a database import has failed at 3 p.m.
Next steps
We will keep improving the site as we review more pages, screenshots, examples, and documentation links. With a site this size, a redesign is not a single event. It is a large cleanup followed by steady maintenance.
If you spot a broken link, confusing page, or outdated screenshot, please contact us. After 1300 pages, one more pair of eyes is not a bad idea.